One of the largest advertising companies in Japan is making it easier to recognize content creators on popular apps every bit a marketplace forcefulness, even if they employ copyrighted material in their piece of work.

Co-ordinate to an commodity from the Nikkei newspaper on April 20, Dentsu has partnered with Kadokawa Ascii research laboratories and others to begin Proof of Concept (POC) for rewards to independent content creators using blockchain technology. The targets for the POC are those commenting on 10 popular Japanese comics — manga — with livestream apps.

Copyright bug among content creators

Creators on YouTube and other popular streaming apps have had issues with videos being demonetized or removed later on the use — however short — of original artists' work. When it comes to manga commentary videos, some violate existing copyright laws in Japan.

Dentsu and Kadokawa aim to get in easier for people using livestream with maybe copyrighted fabric by using blockchain. Targeting secondary creators who comment on manga using livestream apps, and tertiary creators who may interpret the commentary in foreign languages, the partnership is designed to explain the range of allowed materials on these platforms.

Jyunichi Suzuki, a Dentsu representative said: "We desire to integrate fans' work that had previously not been valued every bit a legitimate market place."

The Japanese government has also expressed an interest in managing creator content with blockchain technology. The Ministry building of Economy, Trade, and Industry started a program in fiscal year 2022 to provide companies with similar initiatives upwards to 50 million yen, roughly $460,000.

Hisashi Oki and Yoshihisa Takahashi at Cointelegraph Nippon contributed to this article